Sunday, September 7, 2008

Lee jeans - advertising pioneer


Nobody can ignore the "branded brand" strategy used by practically any worthwhile company any more. While Marc Newson is developing clothes for G-star and Starbucks develops single serve coffee pads for Tassimo, Nike+ makes running a lot less boring because you'll be able to register every single step and calorie while listening to your favorite DJ set on your Nano. Typical 2008? Well.... Lee jeans used their Buddy Lee with Coca Cola delivery outfit between 1920 and 1962 to display their work wear in stores. Amazing isn't it?

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