Monday, September 15, 2008

This is just 'Whyszeck'...

Whyszeck is a Swedish fashion label started by two friends Frederik and Christian. The guys know each other since they were kids and they used to develop words to describe things they discovered in their home town. Back then they came up with the word 'Whyszeck' to describe something extraordinary. Later on 'Whyszeck' became a rock band and eventually was reanimated into a fashion label that creates amazing fashionable basics inspired by music and architectural minimalism. After conquering 18 different countries already, Tenue de Nîmes will have the Dutch scoop this fall! Discover Whyszeck..

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