Friday, September 11, 2009


"The man who made Acne cool". We found a nice Times interview with Jonny Johansson one of the founders of the Ambition to Create Novel Expressions brand. The man who 'just started' in fashion created a stage for Swedish fashion globally and felt never comfortable with the strange brand name that also signifies spottiness. We got inspired by this amazing story. Hope you'll like it too! Read it here.

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