Wednesday, November 4, 2009

All-embracing denim

The thing we always admire about jeans is the fact that it acquired a spot in anyone's closet whether it is Sarkozy or the butcher in our street - everyone seems to have embraced the vintage cloth. Actually I know only one person that claims to not have a single pair of jeans, but he is a true jeans denim hater.

A jeans for anyone became the basic principle of our store. Anything between the 25 year old jeans maniac and my grandmother looking for a classic Lee gives us all the pleasure we could wish for. Last week Joachim presented a cool topic: 'Power jeans', world leaders and boardroom members wearing the true blue. Read all about 'Power jeans' at here. Picture Getty images, through WSJ.

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