Monday, April 26, 2010


The word 'Sneaker' was slang for the tennis shoes used by kids in the end of the 19th century and was first credited by an article in the New York Times in 1887. When Keds introduced their first soft-sole shoes in 1916 the 'sneaker' word became popularized. Because of its softness one could 'sneak around', without making any noise. Thanks to the adaption in pop culture a new shoe category was born.

This sneaker legend will prevent both men and women this summer from walking on flip-flops all summer. Roll-up your chino's people and these soft, cheap and comfortable shoes will become worth another addiction. More Keds news here.

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