Wednesday, June 23, 2010

Maybe Tender

Today we proudly introduce a new denim label 'Tender' at our Amsterdam store. Tender is designed by founder William Kroll, a UK based denim professor that used to design Evisu jeans for 3 years where he was responsible for the Heritage and Deluxe lines. Tender was founded in the autumn of 2009, after 2 months spent in Kojima, Japan, studying Japanese hand indigo-dyeing with indigo master Hasuoka Yoshiaki.

Tenue de Nîmes will stock the hand-dyed Tender jeans made our of 17oz Japanese selvage denim individually dip dyed in natural indigo. The denim is rope dyed in warp only which leaves the inside its natural woven color. Only after finishing the jeans the garments get another dip which creates a subtle blue tone of natural indigo on the lining as well as the inside of the jeans and jackets. The delicate blue of the inside creates an unbelievable contrast with the depth blue of the outside of the jeans.

Each garment will take approximately a day to dye but this time-consuming process will creates a unique identity for every single garment. All Tender garments are fabricated and dyed in England. More information about the Tender brand will be published in our new UK inspired Journal de Nîmes by our friend Hugo. Next to that we will post a Tender video in which William explains all about the brand this month. Stay tuned! More images at our website.

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Shachar said...

Great addition to the store... congrats!

Menno van Meurs said...

Hello Shachar we are very happy about it! And man, it looks amazing!